Brand Refresh

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Brand Refresh

Heather was highly recommended by others in our field and after we met with Heather, her poise, insight and expertise resonated with us. We selected Heather to re-design and re-imagine our annual publications, as well as our brand. Heather has been thoughtful, flexible, and knowledgeable in guiding us through the process of refreshing our brand. Every design element is carefully and delicately thought through (collaboratively!) and our various audiences have had nothing but wonderful feedback to share about our publication designs. 10/10, highly recommend! ~ THAO MAILLOUX

Harbor Regional Center, a non-profit that coordinates services and supports for individuals with developmental disabilities living in California hired me for a brand refresh. I developed a strategy including interactive exercises (live, recorded and in-person) to enable them to gather feedback from critical personas at specific stages in the process. Personas of interest include the people they serve, Board, Department of Developmental Services, Service Providers and staff.

The Harbor brand instills confidence in their compassion, reliability and expertise. It offers the assurance of person centered practices — keeping the focus on the people they serve. Their organizational culture, policies and procedures need to reflect their dedication to inclusion, partnership, transparency and innovation. My approach with this service organization is to understand audience perception of Harbor Regional Center and develop guidelines to ensure HRC organizational culture, policy, content, and messaging are aligned with their values.​

Thao Mailloux Director of Information and Development

"Heather was highly recommended by others in our field and after we met with Heather, her poise, insight and expertise resonated with us. We selected Heather to re-design and re-imagine our annual publications, as well as our brand. Heather has been thoughtful, flexible, and knowledgeable in guiding us through the process of refreshing our brand. Every design element is carefully and delicately thought through (collaboratively!) and our various audiences have had nothing but wonderful feedback to share about our publication designs. 10/10, highly recommend! "
Harbor Regional Center

Susan DeCoste Director of Operations

"Heather is super responsive. She has all of my artwork and can pull it up whenever we need to revisit a piece. I really appreciate the attention to detail and the writing. I trust her perspective on good design and ability to guide the process."
Minno Tablet

Steven Crossland

"Heather understands that the message is as important as the graphics and knows how to weave them together expertly. She helped us through the rebrand and was able to align even the most diverse perspectives."
EDEC Digital Defense

Barbara Hanneloré Founder

"I chose Heather for my book cover design and marketing plan. I love my book cover and get so many compliments on it. Heather shared her screen and I was impressed that she could work while I was watching."
www.womenswaymooncycles.com

Patricia Forgey CEO

"Heather is a professional, top-notch designer, up on the latest trends and using the very best tools. I trust her completely with my projects, no matter how small or complex. "
Path Forward Consulting