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You have a business that is staying afloat, but can you scale? What are your sales goals? Do you know your true profit margin?
We have a proven track record helping businesses tighten up operations, move to effective low-to- no cost marketing campaigns and increase profit
We are passionate about consulting, and also have the talent, skills and tools to roll up our sleeves, and do the work - - solo or right alone side your team.
"I’ve been meeting with Heather weekly for a year. As a result of our work together, my profits are up 15% percent (and growing). I’ve been able to hire additional staff, dial-in operations, refine my offers and enhance product messaging. Now my business runs more efficiently overall. I can delegate and even take a vacation. I highly recommend Heather as a business consultant."
Sparksmith
Many business owners wonder what to invest in - - SEO or paid search? SEO is a cornerstone of any marketing plan and worth taking at look at first. It's an investment in your future. SEO is confusing for many people. You need to have your website reviewed to ensure it's set up properly then you need to write good content and engage with your audience. Do others find enough value in your content to link back to your site?
Video is king in marketing. It can grab your attention in 3 seconds and hook you till the end. A simple home page video increases conversion rates by 80%. Your brand is a story. Video lets you tell the story, sell the dream, drive sales, gain followers, overcome objections and boost credibility. With decades of Tinsel Town experience, my partner weaves cinematic magic from 15 second to 3-minute video ads.
Many business owners struggle with whether to wade through social media campaigns alone or hire a professional. If you are going it alone, content is king. Start the process with a social content brainstorming session with me. Having an annual calendar is great. The first three months need to be more detailed. Don't neglect interacting with your audience. Hire a professional to manage your social accounts when budget allows.
It's challenging to know which web designers and developers to hire. It all starts with your compelling offer. Let's turn your static site into a converting site by having the right content on your landing page. Does your headline address the problem that your client is trying to solve? Does the tagline provide a solution? Is your offer compelling? Are you set up as the authority? Let's re-write your web copy. We partner with the best web designers and developers and together we can get your new site up fast.
Influencers are magic for certain industries and worth looking into for most products and services. Who you connect with and your offer is important. Analyze their reach. These relationships need to be carefully sought and then thoughtfully nourished.
Business owners need to be very careful when considering paid digital marketing campaigns. It's a broad phrase, for our purposes here let's limit Digital Marketing to paid Facebook, Instagram and other social media and paid search. If this is part of your marketing budget, let's spend some time analyzing your ROI.
Don't neglect consideration of this tried-and-true method. Every campaign can benefit from a quick review of audience (personas, ideal client profiles) and the potential ways to reach them. Often overlooked in modern campaigns, direct marketing can have excellent ROI when done correctly. Think direct mail campaign (postcard) to a list or EDDM (Every Day Direct Mail).
Every business, no matter the size, needs a marketing plan. This does not need to be 30 pages and full of careful details. It can be one page. The secret sauce is the step-by-step recipe full of tactical marketing that results from getting the right minds together on strategy.
Are you creating a brand? Do you need a brand refresh? Is it time for a brand review? It's good to revisit, tighten up and ensure your team is on the same page by clarifying your compelling offer and mission, vision, and values. Why do people choose YOUR product or service? Is your team enacting your brand?
"Heather was highly recommended by others in our field and after we met with Heather, her poise, insight and expertise resonated with us. We selected Heather to re-design and re-imagine our annual publications, as well as our brand. Heather has been thoughtful, flexible, and knowledgeable in guiding us through the process of refreshing our brand. Every design element is carefully and delicately thought through (collaboratively!) and our various audiences have had nothing but wonderful feedback to share about our publication designs. 10/10, highly recommend!
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Harbor Regional Center
"Heather is super responsive. She has all of my artwork and can pull it up whenever we need to revisit a piece. I really appreciate the attention to detail and the writing. I trust her perspective on good design and ability to guide the process."
Minno Tablet
"Heather understands that the message is as important as the graphics and knows how to weave them together expertly. She helped us through the rebrand and was able to align even the most diverse perspectives."
EDEC Digital Defense
"I chose Heather for my book cover design and marketing plan. I love my book cover and get so many compliments on it. Heather shared her screen and I was impressed that she could work while I was watching."
www.womenswaymooncycles.com
"Heather is a professional, top-notch designer, up on the latest trends and using the very best tools. I trust her completely with my projects, no matter how small or complex. "
Path Forward Consulting
Weekly 1-hour strategy/content meeting.
In person or via zoom.
No contract, no questions.
BrandHaus is a creative agency made up of a core team of thinkers, typophiles, illustrators, animators, writers, data engineers and artists. We cogitate, story find, data mine, and analyze to deliver effective results for business owners and organizations across the country.
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